Developing a Team

I’ve been thinking a lot recently about how best to develop my team. In terms of growing Receptional as a business, one of my key roles is to train the individuals in my link building team in the most effective way to build links for our wide range of client sites.

In the past, responsibility for building a vast majority of client links rested upon myself, and one other individual. Now we’re a team of 6, and growing, and we need to pass our knowledge and expertise onto newer employees, who don’t have the same level of industry experience as us. Whilst they are all great link builders in their own right, it’d be brilliant to see them come even further in the New Year.

The Chartered Management Institute have just released the results of their annual survey, and I was pleased to see that other managers are resolving to focus on their team’s development for 2015, putting their employees ahead of chasing revenue  – revenue has at times, been my main focus too.

Being fairly new to management myself, I was also pleased to see that there are plenty of resources for managers online, and the support is there when I need it.

If you’d like to read more about the survey, you can click here.

So what is my pledge for the new year?

I’d like to bring my team up to speed, by including all of them in the planning phases for a majority of new link building campaigns.

I’d like to teach my team technical SEO, but in a workflow format so they know how to plan a campaign intelligently, not just how to run site crawls and interpret results from third party tools.

I’d really like for the team to spend time evalutating the links they have got, and identifying the strengths and weaknesses in each.

I think this is a great way to start developing the team further.

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